“Monkey on the Roof” was created with Centre for Media and Cultural Research at Birmingham City University, UK and New Music Strategies, UK
The project involved a collaboration with Mr Ian Wallman, award winning record producer and two academics, Mr Adrew Dubber and Mr Jeremy Collins from the Centre for Media and Cultural Research at Birmingham City University, to explore the ways in which music projects can find a wider audience online, and be used as a tool for fundraising. Through collaboration with a range of local professional musicians, a children’s album was recorded featuring the singing and enjoyment of the children a part of Music Basti projects with volunteer musicians. The album was released online as part of the research and will be available for free – or with a donation on www.monkeyontheroof.org.
“Monkey on the Roof” was a pivotal demonstration of the scope of partnership at a very local but also an international level, with the direct engagement of a producer from the UK, common team from New Music Strategies and Birmingham City University, UK, with over 10 artists and 10 volunteers from Delhi, and over 100 children. It was a step towards sharing the work of Music Basti online through creating access to the projects efforts for the audience that cannot directly engage with its activities. The project also received very positive feedback from the children who felt very motivated and encouraged through the rehearsal and recording process.
The project began in July 2010 and was launched online in June 2011. The album received over 1300 plays internationally online.
About Centre for Media and Cultural Research at Birmingham City University: The Centre for Media and Cultural Research (CMCR) brings together an impressive team of experts comprising of a mixture of 30 research academics and research degree students working within the broad field of media and cultural studies. Research in this area envelops a vast spectrum and includes themes such as the new online and interactive media as well as traditional forms of broadcasting and print, the popular cultures, in which they are consumed and the media and creative industries and cultural policies which organise and regulate their production.
About New Music Strategies, UK: New Music Strategies is a pan-European strategy group for music culture, creativity and development. We are based in the UK, the Netherlands and Germany, and represent a wide range of expertise in the music and cultural industries.